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Privacy policy

Privacy Policy

Last updated: 2 November 2026

This policy explains how Aura Smart ("we", "us") collects and uses your personal data when you visit aurasmart.ie, contact us, buy from us or book an installation. We follow the EU General Data Protection Regulation (GDPR) and the Irish Data Protection Acts 1988–2018.

1. Who is responsible for your data

The data controller is Aura Smart (Aura Smart Limited), 24A Baggot Street Upper, Dublin D04 N528, Ireland. Email: info@aurasmart.ie, phone: +353 1 592 4235. Contact us at this address for any privacy question.

2. What data we collect

  • Order and contact details: name, billing and delivery address, email, phone number, order history.
  • Installation details: your installation address, access notes, preferred dates, and information about your property needed to fit products (e.g. door type, Wi‑Fi setup). We do not access recordings from your cameras or doorbells unless you ask us to help with a support issue.
  • Payment information: handled by our payment providers (Shopify Payments, PayPal, Apple Pay, Google Pay). We do not see or store your full card number.
  • Communications: emails, phone calls, WhatsApp messages and contact form messages you send us.
  • Reviews: name and content of any product review you submit.
  • Device and usage data: IP address, browser, device type, pages viewed, how you arrived at the site, collected with cookies and similar technologies.

3. Why we use it and our legal basis

  • To process orders, deliver products, carry out installation, handle returns and provide warranty support — performance of a contract.
  • To keep accounting and tax records — legal obligation.
  • To answer questions, prevent fraud and keep the site secure, and to improve our products and service — legitimate interests.
  • To send marketing emails/SMS and to use analytics and advertising cookies — your consent, which you can withdraw at any time. Existing customers may receive emails about similar products, with an easy opt‑out in every message.

4. Who we share data with

We share data only with service providers who help us run the business, under contracts that protect your data:

  • Shopify – our online store and checkout platform (privacy policy).
  • Payment providers – Shopify Payments, PayPal, Apple Pay, Google Pay.
  • Couriers and An Post – to deliver orders and returns.
  • Our installers – to carry out installations you book.
  • Google Analytics and Google Ads – to measure site use and advertising performance (Google privacy; opt-out: tools.google.com/dlpage/gaoptout).
  • Meta (Facebook/Instagram) Pixel – to measure and show relevant ads (Meta privacy).
  • Klaviyo – email/SMS marketing and sign-up forms.
  • Judge.me – collecting and displaying product reviews.
  • WhatsApp (Meta) – if you choose to chat with us on WhatsApp.
  • Google reCAPTCHA – protecting forms against spam.

We may also disclose data where the law requires it, or to protect our rights. We never sell your personal data.

5. International transfers

Some providers (e.g. Shopify, Google, Meta, Klaviyo) may process data outside the European Economic Area, including in Canada and the USA. Where this happens, transfers are protected by an EU adequacy decision (such as the EU‑US Data Privacy Framework) or Standard Contractual Clauses.

6. Cookies

We use essential cookies needed for the shop and checkout to work. Analytics and marketing cookies (Google, Meta, Klaviyo) are only used if you accept them in our cookie banner. You can change your choice at any time via the cookie settings link on the site or your browser settings. See Shopify's list of cookies: shopify.com/legal/cookies.

7. How long we keep data

Order and invoice records are kept for 6 years to meet Irish tax law. Warranty and installation records are kept for the warranty period (18 months) plus up to 2 years. Marketing data is kept until you unsubscribe. Other enquiries are deleted within 2 years if no order follows.

8. Your rights

You have the right to access your data, have it corrected or deleted, restrict or object to its use (including direct marketing at any time), receive it in a portable format, and withdraw consent at any time. To use any of these rights, email info@aurasmart.ie. We will reply within one month. We may ask you to verify your identity.

If you are unhappy with how we handle your data, you can complain to the Data Protection Commission, 21 Fitzwilliam Square South, Dublin 2, D02 RD28 — dataprotection.ie.

9. Children

Our site is not intended for anyone under 16, and we do not knowingly collect their data.

10. Security

We use reasonable technical and organisational measures to protect your data, but no online transmission is completely secure.

11. Changes

We may update this policy from time to time. The "last updated" date shows the latest version.

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